Category: Brand Blog

When Strategy Becomes A Habit, Change Your Strategy… Then Change Your Agency

Posted on 04/17/17 by cPR
a-bad-habit

I was talking to a friend of mine the other day about his habit… smoking. An IT Director, he put his vice in relative terms, meaning that not only is he a creature of habit but that he does not even realize those habits when they are in play. So he turns to me and […]

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USA Today – Great Value In Key Markets

Posted on 03/28/17 by cPR

USA Today Discounted Regional Advertising Want to be in USA Today but can’t afford the national rate?  Wish you could just place an ad in USA Today but only in a select market? Now you can thanks to our new partnership…. and you can much less than the rate card. cPR and our media planner […]

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For Innovative Brands: CPR Teams With Emotive and USA Today.

Posted on 03/28/17 by cPR

Great brands lead. Great brands innovate. And great brands break out of the clutter with compelling content.  If that’s you, then you need to team with cPR’s media planners and media companies Emotive Technology and USA Today on special programs at unbelievable prices and value. Emotive Digital Exclusive opportunity for brands looking to build awareness […]

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When CEOs Fail The Business: $50k For Entry Level or Experienced PR Pro? You Decide.

Posted on 03/27/17 by cPR

For most businesses, the buck stops with the CEO on major investments. For medium and small businesses, spending an incremental $50,000 on marketing and public relations is a major decision, especially since their competition is outspending them to build a higher status of brand name awareness, credibility, reputation and value. So when it’s time to […]

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PRSA Selects Carpenter For 12th Consecutive Year

Posted on 03/17/17 by cPR
Silver Anvil Award

The Public Relations Society of America (PRSA) – the largest PR trade association in the World – has selected Scott Carpenter as a senior national judge for its Silver Anvil Award. The industry’s most prestigious award, The Silver Anvil is awarded annually to organizations reaching the very highest levels of professional achievement. As one of […]

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America’s Repair Force Video

Posted on 07/22/16 by cPR
ARF

When a local HVAC company wanted to help break thru the clutter of its competitors, it called on cPR. By defining their brand against the competition, we’ve positioned them as the experts when truth, honesty and comfort is required when a customer needs it the most. Instead of promoting special offers and discounts, the team […]

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Sell The Dream, Not The Product

Posted on 07/05/16 by cPR
Envision Empower Execute - Win

Traditional marketing advice tells us to sell our customers on the benefits of our product –stuff like how great our products are. There’s certainly no reason not to do this, and it’s a part of our overall strategy. However, you will receive far better results by promoting the dream instead of the product. Let me […]

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