Ok, the headline is trite but it speaks to a common mistake brands make. And that is they really don’t understand their audience before spending their money – and sometimes lots it. Successful brands segment their audience down to individual personas and messages for the persona to make their marketing better match the needs of that [...]

cPR is proud to announce that our firm is a sponsor of two Sarasota events benefiting two great charities: 1.  Archie Griffin 2012 Celebrity Golf Classic Benefiting the Boys & Girls Clubs of Sarasota. Held March 5 and 6, the event features two-time Heisman Trophy winner Archie Griffin, Calvin Johnson and Ndamukong Suh of the Detroit Lions [...]

It cracks me up when I hear people, other agencies and companies talk about how important it is to be different than the others. Offering different experiences, colors, styles and price points will get them over the hump in the mind of the consumer. Or so they think. In my view, different is not better, [...]

I have to admit to being a Bon Jovi fan. The group has rocked the world for nearly 20 years. But if you take a listen and follow along with the lyrics of “We Weren’t Born To Follow,” I wonder if they are singing about individuals or corporate brands? For my slanted view, and for [...]

The other day, we were “pitching” a new business prospect in Tampa about changing the culture of their brand to one that would build more trust, credibility and realism with their customers. After all, they were struggling in the marketplace and couldn’t figure how to turn things around. In the end, their concept of branding [...]

Marketing and advertising pros have taken the lead in incorporating QR codes into mobile campaigns; however, these 3-D bar codes can be part of a PR pro’s arsenal as well.For example, QR codes can help generate additional likes, followers, and impressions by bridging the gap between the physical and digital worlds. Here is some advice [...]

I’m always amazed at brands and their claims. The great brands promise the moon and consistently deliver on their promise… I guess that’s why they’re great. But when it comes to emerging brands – those competing against the larger ones – it is their lack of ability to back up their claims that make them [...]