Category: News

What Makes Sane People Abandon Brand Principles?

Posted on 08/05/14 by cPR

What makes seemingly sane and well-educated folk abandon core marketing principles – like protecting your brand equities – and go rogue to lose most of what they’ve built? Here are three reasons we commonly see… and commonly counsel our clients to avoid: Boredom You’ve been there. Mountains of research. Months in the trenches getting to […]

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cPR Helps WoundSeal Appear on National TV Talk Shows

Posted on 07/25/14 by cPR
Daily Buzz Screenshot

Through its national outreach, cPR recently helped WoundSeal – the topical powder that stops bleeding instantly – appear on two nationally syndicated news show… The Daily Buzz and Daytime.     // ]]>

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cPR Helps WoundSeal Top 4 Million Sales

Posted on 07/16/14 by cPR
WoundSeal Package 2014

Seven years ago… no physician ever heard of a product that could stop bleeding instantly in the ER or their officer. After clinical success, no consumer ever heard of a retail product that could do the same. Today, WoundSeal Powder ( is entrenched in clinical protocols and reinventing how consumers perform first aid in the […]

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Carpenter Quoted In National Business Blog

Posted on 07/14/14 by cPR

Recently, Intuit, an American software company that develops financial and tax preparation software and related services for small businesses, recently asked for responses on “ways to manage your time more efficiently.” While hundreds of responses were given, one from Scott Carpenter made the top list. Like we do for all of our clients, he responded with […]

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Jersey College Names cPR AOR

Posted on 04/07/14 by cPR

Teterboro, New Jersey-based Jersey College has selected cPR as its Agency of Record. Jersey College ( offers both Practical (LPN) and Professional (LPN to RN Bridge) nursing school programs. With five locations – Teterboro and Ewing in New Jersey and Tampa, Fort Lauderdale and Jacksonville in Florida – Jersey College reaches numerous students in varying […]

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Charlotte Company Selects cPR

Posted on 03/04/14 by cPR

A Charlotte-based company has selected cPR as their Agency of Record. UniStrip Technologies manufactures a generic glucose test strip that is just as accurate as the national brand names, but far less expensive for diabetics to purchase. For UniStrip, cPR will develop brand building strategies that utilize national public relations, advertising, direct marketing and social […]

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WaterSignal Selects cPR

Posted on 01/04/14 by cPR

Atlanta-based WaterSignal ( has selected cPR as its Agency of Record. WaterSignal is a green technology company focused on water conservation. The company’s breakthrough systeml measures water flows in real-time to detect leaks and monitor irrigation systems and cooling towers for commercial, multifamily, medical and educational properties. As part of its program, cPR will develop […]

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