cPR To Present At Franchise Conference
Scott Carpenter, president of cPR, has been named a guest speaker at the Happy & Healthy (H&H) Products Franchise Expo. H&H is one of the top ranked mid-sized food franchises in America. The Expo will be held in San Antonio February 12 – 14.
Carpenter will address “Effective marketing strategies that build powerful franchise brands.” The focus of his presentation will be on understanding the franchise value proposition and how to communicate it through media relations, social media, direct marketing and traditional advertising to effectively grow their business.
“In many cases, the national franchise provides each of the local franchisees with the tools they need to grow their business,” states Carpenter. “However, marketing often gets pushed aside because the franchise owners are busy with deliveries, billing and customer service.
“Through a review of the tools the franchise provides, the guerrilla marketing ideas they can implement on their own and an understanding on how to position their brand to stand above the rest, franchisees can take their business and personal brand to higher levels.”
