Is Bon Jovi Really Talking About Great Brands?
I have to admit to being a Bon Jovi fan. The group has rocked the world for nearly 20 years. But if you take a listen and follow along with the lyrics of “We Weren’t Born To Follow,” I wonder if they are singing about individuals or corporate brands? For my slanted view, and for this post, I think they’re giving brands a blueprint for success.
How you ask? Here are the lines from the main chorus, in which we’ve put keywords that are Great Brand worthy in bold:
Bon Jovi Speaks Brands
We Weren’t born to follow
Come on and get up off your knees
When life is a bitter pill to swallow
You gotta hold on to what you believe
Believe that the sun will shine tomorrow
And that saints and sinners bleed
We weren’t born to follow
You gotta stand up for what you believe
Aren’t the keywords from above what make Great Brands… well Great Brands?
You never hear of brands such as GE, Microsoft, Mercedes-Benz or Google following the pack… they’re leading it by holding on to what they believe is their brand’s value in the World and standing up for it at every turn. What a minute, isn’t that Bon Jovi just said?
If you want to build an iconic great brand — even a small one — start with passion, purpose and focus. Have a belief in your true value and use it as a guide to lead others down the same path. Then work your ass off to stand up for what you believe.
Rock on.
