WoundSeal National Program

Posted on August 12, 2014 by cPR

With a medical breakthrough that stops bleeding instantly called WoundSeal, Biolife turned to cPR to help create emotional advertising concepts that reflected the benefit to very different audiences. Through research, we found that moms felt peace of mind that one product could care for their children AND elderly parents… while senior citizens felt the benefit of the product was that they could stop bleeding instantly and remove aggravation from their daily lives.

The ads that helped sell more than 4 million applications are below.

WoundSeal Whole Family

 

WoundSeal Bleed Easily

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