CPR’S Expertise

Like we said before, tactics are just tactics. However, when you couple them with a strategic plan, tactics become a powerful force in creating the Next Great American Brand. Click on the tabs below and see a partial list of what we can do for you.

+Strategic Planning
While we can’t read minds, we do have the ability to use actionable insights to get an inside view of the customer journey. By discovering their needs, we can help you put together effective strategies to move your customers through the path to purchase.

  • Business Plan Analysis
  • Comparative Analysis
  • Local Store Markerting
  • Market Research
  • Market Segmentation
  • Market Sizing
  • Measurement
  • Messaging
  • Positioning
  • Secret Shopper
  • Strategic Planning
  • Surveys

+Public Relations
Some PR agencies tell you what you want to hear – we tell what you need to hear. Whether it is a new product, corporate crisis or media relations campaign, we give you smart advice to build credibility and endorsement that will benefit your company’s image and bottom line.

  • Audio News Release
  • Cause-Related Marketing
  • Community Relations
  • Corporate Responsibility
  • Crisis Communications
  • Events
  • Internal Communications
  • Media Relations
  • Media Training
  • Partnership Development
  • Product Launch
  • Public Affairs

Big ideas don’t come from thin air. They take research, valuable customer insights and talented people all working together to not only meet client expectations but exceed them.

  • Buying: Print, Broadcast, Digital, Social
  • Measurement
  • Planning
  • Segmentation
  • Software Assisted Targeting
  • Trends

+Digital Media
Digital media has to be more than cool, it has to be informative and meaningful to the customer. Our team utilizes its experience to keep your brand on the minds of the customer through online advertising, mobile solutions and more.

  • Application Development
  • Blogs (strategy, monitoring, development and maintenance)
  • Data Analysis
  • Email Marketing
  • Mobile Marketing
  • Podcasts
  • Really Simple Syndication Feeds
  • Search Engine Optimization/Search Engine Marketing
  • Social Media
  • Technology
  • Training
  • Video / Audio Production
  • Web Development Process

+Social Marketing
Hitting your numbers is a big thing. But it is not the only thing. We can help you leverage your brand to engage customers in way that makes your brand relevant.

  • Corporate Social Marketing Services: Research, Policy and Planning
  • Search Engine Marketing
  • Social Internal Communications
  • Social Media Consultation and Compliance Management
  • Social Media Marketing
  • Social PR

+Creative Services
The blank piece of paper may be one of the most daunting things on Earth. But our talented creative team is able to fill it with new and exciting ideas that help us attain our ultimate goal – selling a message.

  • Advertising
  • Brand Development
  • Broadcast
  • Direct Mail
  • Multimedia
  • Packaging
  • Point-of-Purchase/Point-of-Sales Merchandising
  • Trade Shows
  • Web