Tag: ad equivalency

Want ROI on PR? Start with Research.

Posted on 07/07/11 by cPR 1 Comment

There was a nice article in this weekend’s Wall Street Journal where columnist Carl Bialik dove into measuring the value of media coverage. Fortunately, Carl’s article supports the conclusions that ad equivalencies (AVE) and a multiplier effect on standard circulation are unimportant numbers in our business. Contrary to the quote from Katie Paine, who said that […]

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Ad Equivalency

Posted on 07/14/10 by cPR No Comments

I was reading a case history the other day about a national media relations plan. The firm told what they did and timeframe in which they did so. Then it go to the results. Did sales increase? No. Did measureable awareness levels change? No. The only measureable they stated in this published article was… ad […]

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