Tag: analytics

Intelligent Targeting

Posted on 11/01/10 by cPR 1 Comment
Here We Are

Markets are down. Sales in many sectors are declining. Consumer confidence is shaken and overwhelmed. Yet, marketing and sales professionals are tasked with producing more sales and delivering better ROI with limited resources. What is a marketer to do? During speeches and presentations, I’m often asked that question. For any marketing and sales executive, the […]

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Unique PR Measurements From Silver Anvil Winners

Posted on 08/28/10 by cPR 2 Comments
Silver Anvil Award

As a national judge for the Silver Anvils, I see lots of ways PR professionals try to judge their own success in a campaign. While even the largest firms still try to pass impressions or ad equivalencies off as a measurable objective (which I loathe – see past blog entry here), there were a couple […]

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Ad Equivalency

Posted on 07/14/10 by cPR No Comments

I was reading a case history the other day about a national media relations plan. The firm told what they did and timeframe in which they did so. Then it go to the results. Did sales increase? No. Did measureable awareness levels change? No. The only measureable they stated in this published article was… ad […]

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