Tag: brand

Protect Brand In Social Media

Posted on 10/12/10 by cPR 2 Comments

The digital playground that is Social Media… A power shift in the way brands communicate. The digital playground offers brands a chance to go on the Wild Side. Very few limits. Little filters. An immediate way for an executive or brand manager to connect to millions of people in one mouse click. It’s about being […]

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Ad Equivalency

Posted on 07/14/10 by cPR No Comments

I was reading a case history the other day about a national media relations plan. The firm told what they did and timeframe in which they did so. Then it go to the results. Did sales increase? No. Did measureable awareness levels change? No. The only measureable they stated in this published article was… ad […]

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