Tag: Branding

Brands Don’t Need To Be Different, They Need To Be Better

Posted on 02/25/12 by cPR
different-3

It cracks me up when I hear people, other agencies and companies talk about how important it is to be different than the others. Offering different experiences, colors, styles and price points will get them over the hump in the mind of the consumer. Or so they think. In my view, different is not better, […]

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What Does Branding Mean To You

Posted on 08/15/11 by cPR 1 Comment
Branding

The other day, we were “pitching” a new business prospect in Tampa about changing the culture of their brand to one that would build more trust, credibility and realism with their customers. After all, they were struggling in the marketplace and couldn’t figure how to turn things around. In the end, their concept of branding […]

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