Tag: credibility

Value of Reputation Management

Posted on 10/12/10 by cPR 1 Comment

Leaders of corporations must manage many challenges. The most obvious ones include creating and executing a solid business plan; attracting, developing and motivating quality people, and maintaining investors’ confidence. These are themes covered by business schools and a myriad of business books. But there’s another priority critical to success: maintaining a good corporate reputation, and […]

Read more

PR Is More Than Media Relations

Posted on 05/12/10 by cPR No Comments

When you sit back and look at the winners of the Silver Anvils, most have a couple of things in common. 1. They had measurable results that demonstrated that their strategies and tactics worked 2. The campaign was exceptionally thorough in its integration 3. The campaign was creative, original and innovative And it is the […]

Read more