Tag: measurement

Unique PR Measurements From Silver Anvil Winners

Posted on 08/28/10 by cPR 2 Comments
Silver Anvil Award

As a national judge for the Silver Anvils, I see lots of ways PR professionals try to judge their own success in a campaign. While even the largest firms still try to pass impressions or ad equivalencies off as a measurable objective (which I loathe – see past blog entry here), there were a couple […]

Read more

Ad Equivalency

Posted on 07/14/10 by cPR No Comments

I was reading a case history the other day about a national media relations plan. The firm told what they did and timeframe in which they did so. Then it go to the results. Did sales increase? No. Did measureable awareness levels change? No. The only measureable they stated in this published article was… ad […]

Read more

Strategy or Tactic?

Posted on 07/01/10 by cPR No Comments

As we judge the Silver Anvils, there is often confusion in the entries – and the firms entering them – about the difference between a “strategy” and a “tactic.” For instance, we often see “Distribute XYZ number of news releases per month” as as strategy. Media relations is a tactic, not a strategy. Let’s take […]

Read more