Tag: media relations

Unique PR Measurements From Silver Anvil Winners

Posted on 08/28/10 by cPR 2 Comments
Silver Anvil Award

As a national judge for the Silver Anvils, I see lots of ways PR professionals try to judge their own success in a campaign. While even the largest firms still try to pass impressions or ad equivalencies off as a measurable objective (which I loathe – see past blog entry here), there were a couple […]

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Ad Equivalency

Posted on 07/14/10 by cPR No Comments

I was reading a case history the other day about a national media relations plan. The firm told what they did and timeframe in which they did so. Then it go to the results. Did sales increase? No. Did measureable awareness levels change? No. The only measureable they stated in this published article was… ad […]

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PR Is More Than Media Relations

Posted on 05/12/10 by cPR No Comments

When you sit back and look at the winners of the Silver Anvils, most have a couple of things in common. 1. They had measurable results that demonstrated that their strategies and tactics worked 2. The campaign was exceptionally thorough in its integration 3. The campaign was creative, original and innovative And it is the […]

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