Tag: Next Great Brand

cPR Sponsors Two Events

Posted on 02/29/12 by cPR
Walk For Rides Logo

cPR is proud to announce that our firm is a sponsor of two Sarasota events benefiting two great charities: 1.  Archie Griffin 2012 Celebrity Golf Classic Benefiting the Boys & Girls Clubs of Sarasota. Held March 5 and 6, the event features two-time Heisman Trophy winner Archie Griffin, Calvin Johnson and Ndamukong Suh of the Detroit Lions […]

Read more

Brands Don’t Need To Be Different, They Need To Be Better

Posted on 02/25/12 by cPR
different-3

It cracks me up when I hear people, other agencies and companies talk about how important it is to be different than the others. Offering different experiences, colors, styles and price points will get them over the hump in the mind of the consumer. Or so they think. In my view, different is not better, […]

Read more