Tag: public relations

Want ROI on PR? Start with Research.

Posted on 07/07/11 by cPR 1 Comment
Research

There was a nice article in this weekend’s Wall Street Journal where columnist Carl Bialik dove into measuring the value of media coverage. Fortunately, Carl’s article supports the conclusions that ad equivalencies (AVE) and a multiplier effect on standard circulation are unimportant numbers in our business. Contrary to the quote from Katie Paine, who said that […]

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Media Companies: Friend or Foe?

Posted on 01/03/11 by cPR No Comments
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For years, media companies such as newspapers and magazines were a valued partner to agencies. We worked in collaboration on getting them “real” news to report, negotiated fair media buys, used their mailing lists to target certain subscribers and worked in concert to help our client achieve their desired results. But that has all changed […]

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cPR Ranks As 12th Largest Firm

Posted on 12/29/10 by cPR

In only its fourth year, cPR ranked as the 12th largest public relations firm in Tampa Bay by the Tampa Business Journal. In the previous ranking, the firm ranked 18th. Rankings by the TBBJ are solely based on the number of employees.

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Value of Reputation Management

Posted on 10/12/10 by cPR 1 Comment
reputation_management

Leaders of corporations must manage many challenges. The most obvious ones include creating and executing a solid business plan; attracting, developing and motivating quality people, and maintaining investors’ confidence. These are themes covered by business schools and a myriad of business books. But there’s another priority critical to success: maintaining a good corporate reputation, and […]

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Unique PR Measurements From Silver Anvil Winners

Posted on 08/28/10 by cPR 2 Comments
Silver Anvil Award

As a national judge for the Silver Anvils, I see lots of ways PR professionals try to judge their own success in a campaign. While even the largest firms still try to pass impressions or ad equivalencies off as a measurable objective (which I loathe – see past blog entry here), there were a couple […]

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Ad Equivalency

Posted on 07/14/10 by cPR No Comments

I was reading a case history the other day about a national media relations plan. The firm told what they did and timeframe in which they did so. Then it go to the results. Did sales increase? No. Did measureable awareness levels change? No. The only measureable they stated in this published article was… ad […]

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PR Is More Than Media Relations

Posted on 05/12/10 by cPR No Comments

When you sit back and look at the winners of the Silver Anvils, most have a couple of things in common. 1. They had measurable results that demonstrated that their strategies and tactics worked 2. The campaign was exceptionally thorough in its integration 3. The campaign was creative, original and innovative And it is the […]

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