Tag: strategic planning

Media Companies: Friend or Foe?

Posted on 01/03/11 by cPR No Comments

For years, media companies such as newspapers and magazines were a valued partner to agencies. We worked in collaboration on getting them “real” news to report, negotiated fair media buys, used their mailing lists to target certain subscribers and worked in concert to help our client achieve their desired results. But that has all changed […]

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Protect Brand In Social Media

Posted on 10/12/10 by cPR 2 Comments

The digital playground that is Social Media… A power shift in the way brands communicate. The digital playground offers brands a chance to go on the Wild Side. Very few limits. Little filters. An immediate way for an executive or brand manager to connect to millions of people in one mouse click. It’s about being […]

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PR Is More Than Media Relations

Posted on 05/12/10 by cPR No Comments

When you sit back and look at the winners of the Silver Anvils, most have a couple of things in common. 1. They had measurable results that demonstrated that their strategies and tactics worked 2. The campaign was exceptionally thorough in its integration 3. The campaign was creative, original and innovative And it is the […]

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