Tag: tactical execution

Strategy or Tactic?

Posted on 07/01/10 by cPR No Comments

As we judge the Silver Anvils, there is often confusion in the entries – and the firms entering them – about the difference between a “strategy” and a “tactic.” For instance, we often see “Distribute XYZ number of news releases per month” as as strategy. Media relations is a tactic, not a strategy. Let’s take […]

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