There is a lot of clutter when people talk about brands. Some say it’s a slogan. Others say it’s a only a name. We don’t think so, which we guess is why we’ve been so successful.
The great brands of today, such as Kellogg, Heinz, Wal-Mart and General Electric, all embody business values. Loyalty, credibility, trust and proven performance are their trademarks and have been for generations.
We don’t buy from them because they have a gimmicky advertisement or appeared in the Wall Street Journal. We buy from them because their brand has made a promise to us – their values – and we keep coming back because that promise is always upheld.
That’s what makes a great brand, well, great. They lead, innovate and adapt to their customer’s wants and needs to do whatever they can to keep that brand promise to their customer.
That’s where cPR comes in to help our clients become the Next Great American Brand in their respective category. Unlike other agencies who want you to spend top advertising dollars to try to get your brand from simple awareness to direct action, we feel otherwise.
Our view is that each brand needs to find their POV, which stands for Promise of Value. It’s our core belief that no customer would ever buy into your brand until they appreciate its credibility and value. They won’t appreciate it until they understand it and are comfortable with it. And they won’t understand it unless there is a lot of awareness to educate them.
In a nutshell, all of our programs work through this process to maximize the credibility, trustworthiness and positive impact your brand can have. I believe that is how it was back for the great brands of the past.
And it is our commitment to you to help transform your brand into the Next Great American Brand.