Your Virtual Marketing Dept.

Posted on January 2, 2010 by cPR

The Virtual Marketing Department Trend 

While the economy slumps, your marketing efforts don’t have to.  Instead of pulling in the purse strings, why not outsource your marketing to outside agency to get more horsepower?  That’s what Carpenter Public Relations can offer you like we do for more and more partners.

Messy Office WebAccording to recent surveys, the rise of virtual marketing departments is rising for a variety of reasons… such as:

Improved focus: You can put your energy into your organization’s core competencies. If you have a marketing department, that also applies to them. You can free them of certain responsibilities—so they can play to their strengths.

Reduced overhead: You’ll reduce or avoid the cost of additional office space, computers, vendor relationships and credit—plus compensation, benefits and training costs for the marketing team. In most cases, an internal staff costs 2.5 times their salary to cover all of these costs.  With an outsourced partner, the “operating” expense of the department can be dramatically reduced while obtaining more “hands on deck” for added horsepower to drive your marketing programs.

Integrated marketing: A lot of companies talk integrated marketing. But it can’t happen unless all marketing disciplines are represented in a balanced and unbiased way. When all your communications flow through one pipe, integration is much easier to achieve. Your messages will be consistent across audiences. You’ll have a common look, feel and tone for all your advertising, direct marketing, Web and printed materials.

No media and discipline bias: All marketing disciplines are at the table. Your marketing strategy and plans will be based on how your customers get their information, how they make buying decisions, and the unique characteristics of your company—not by what a given ad agency or PR firm wants to sell you.

Access to some of the best marketers around (often without paying more): Since you pay only for what you use, often you can get the counsel of a whole team of experts in all marketing and communications disciplines for what it would cost to have one or two positions in-house.

Accelerate your marketing instantly: A marketing outsourcing firm has the infrastructure already in place to hit the ground running. After the initial assessment and strategic planning, a high-performance team of specialists will make your marketing happen quickly.

Let’s look at a couple of examples on the possible cost-savings, added horsepower benefits:

  • An entry level marketing position is around $20,000 – $25,000.  You take that times 2.5 to cover salary, benefits, computer, rent, taxes and such, and that one person with little experience has an overall expense of $50,000 to $62,500.  For the same cost, an agency can be retained with a team of two in most cases.  So in theory, you get two for the price of one… and lots more experience and expertise from day 1!
  • For a middle manager or director, the salary ranges from $40,000 to $60,000.  With your expense between $100,000 and $150,000, the same budget allocation for that one person could pay for an Agency team of three to four AND pay for many hard costs associated with the execution of the campaign.

We are NOT advocating terminating anyone in favor of hiring an agency such as cPR.  Nor is the concept right for every business. Rather, when it’s time to add staff to your corporate structure, or possibly creating a marketing team altogether, we’re simply suggesting that the virtual marketing department may be a better solution and should be considered for maximum results and ROI.